There’s been a lot talk going on about seo marketing or SEO in general being dead or that it would not matter significantly for your website’s goals on ranking and ‘searchability’. However, to state that SEO is dead and that it does not matter are misnomers. In fact, SEO is very much alive and thriving as we speak.
However, you will find SEO practices that are actually dead permanently reasons. They are practices that do not work anymore today or practices that do work since these are in violation to look engine guidelines. A few of these dead SEO practices are keyword stuffing, keyword hiding, website duplication on several domains and taking advantage of of spun happy to name a few. Gone too is the time of spamdexing wherein search engine indexes are manipulated purposely. Now that search engines are a lot smarter, the death of these SEO practices works to the advantage of people whose intentions are pure when it comes to their website’s success and ranking on the internet. The arena in terms of seo marketing is equal to all those who wish to participate to say the least.
Today, SEO means having high-quality content and making that content simple to find in search engines. Again, despite the fact that search engines today are much smarter in terms of filtering great content in the not, it is crucial that content is written with individuals in mind and not purely for search engines like google. Ultimately, optimised submissions are just 1 / 2 of what can make it great. Above all else, it has to be relevant to the customers you are targeting. If the submissions are relevant, people are more likely to view your site to find answers. It may not be directly an impact of having good SEO, but the natural inclination of individuals pulling your website for viewing will surely boost your rankings and check traffic. In the end, what is optimised content for if it does not bear any significance to anyone?
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Within the marketing sense, high-quality content means making content that may satisfy customer questions, and converting that satisfaction into an action – a purchase, a sign up to the newsletter, a request for a free quote plus some other business outcome. Just how can SEO enter into this scenario? It enters when it comes to researching and taking advantage of targeted keywords in your content. This involves the use of reliable keyword tools such as Google’s Keyword Planner that can provide average monthly searches and competition level for the keyword.
Aside from referencing keyword suggestions from these recognised tools, writing optimised content means making use of keywords that you think are common terms that individuals will use while exploring a product or perhaps a service that you may be offering. A part of SEO marketing has substantial content published in platforms apart from your website. Article marketing, blog posting, creating infographics and publishing white papers and press releases can help drive traffic towards your website. Whether you are at where you started in terms of your research engine optimisation efforts or not, maximising what SEO marketing can perform for you while ensuring you stay on top of your content writing efforts ought to keep your website floating within the right direction.